The La Roche-Posay Pure Vitamin C10 Serum is a concentrated skincare treatment designed to brighten and firm the skin while reducing the appearance of wrinkles and fine lines. Formulated with 10% pure vitamin C, known for its antioxidant properties, this serum aims to provide visible anti-ageing benefits and promote a more radiant complexion.

The serum's lightweight and fast-absorbing texture make it suitable for all skin types, including sensitive skin. It is formulated to deliver potent antioxidant protection against environmental aggressors like UV rays and pollution, which can contribute to premature skin ageing. Vitamin C also helps to neutralize free radicals, which can damage skin cells and accelerate the ageing process.

In addition to its antioxidant benefits, the Pure Vitamin C10 Serum is designed to boost collagen production, improving skin elasticity and firmness over time. This can result in a smoother and more youthful appearance, with reduced signs of fatigue and stress on the skin.

Regular use of the La Roche-Posay Pure Vitamin C10 Serum is recommended to achieve optimal results. It is typically applied in the morning to cleansed skin before moisturizer and sunscreen, as vitamin C can enhance sun protection when used together with sunscreen. As with any skincare product, it's advisable to perform a patch test before full application, especially for those with sensitive skin, to ensure compatibility and minimize the risk of irritation.